Product Management

Drive product strategy, define roadmaps, and lead cross-functional teams to deliver exceptional digital products.

About Product Management

The Product Management team at Upvista Digital is responsible for defining product strategy, managing roadmaps, and ensuring that our digital products meet market needs while driving business growth. We serve as the bridge between business objectives, user needs, and technical capabilities.

Our product managers work closely with engineering, design, marketing, and sales teams to deliver products that create value for our clients and users. We use data-driven approaches, market research, and user feedback to make informed decisions about product direction and feature prioritization.

We believe that great products are built through collaboration, clear communication, and a deep understanding of both market dynamics and user behavior. Our team is passionate about creating products that solve real problems and deliver exceptional user experiences.

What We Do

Product Strategy & Vision

We define product vision, strategy, and long-term roadmaps that align with business objectives and market opportunities. Our strategic planning includes market analysis, competitive research, and stakeholder alignment to ensure our products remain competitive and valuable.

Feature Planning & Prioritization

We gather requirements, conduct user research, and prioritize features based on user value, business impact, and technical feasibility. Our prioritization framework ensures that we're always working on the most important features that drive user engagement and business growth.

Cross-Functional Leadership

We lead cross-functional teams including engineering, design, marketing, and sales to ensure successful product delivery. Our role involves facilitating communication, resolving conflicts, and ensuring all teams are aligned on product goals and timelines.

Data Analysis & Metrics

We analyze product metrics, user behavior data, and market trends to make data-driven decisions about product direction. Our analytics approach includes A/B testing, user feedback analysis, and performance monitoring to continuously improve our products.

Team Structure & Roles

Senior Product Manager

Lead complex product initiatives, define strategy, and mentor junior PMs. 5+ years experience required.

Product Manager

Own product features, manage roadmaps, and collaborate with cross-functional teams. 2-5 years experience preferred.

Associate Product Manager

Support product initiatives, analyze data, and learn product management fundamentals. Entry-level position.

Technical Product Manager

Focus on technical products, work closely with engineering teams, and bridge technical and business requirements.

Growth Product Manager

Focus on user acquisition, retention, and growth metrics to drive product adoption and business growth.

Platform Product Manager

Manage platform products, APIs, and infrastructure that enable other product teams and external developers.

Director of Product

Lead product strategy across multiple products, manage PM teams, and drive organizational product vision.

Product Marketing Manager

Bridge product and marketing teams, develop go-to-market strategies, and drive product adoption.

Product Operations Manager

Optimize product processes, manage tools and systems, and support product team efficiency and effectiveness.

Work Culture & Environment

Remote-First Strategic Environment

Our product management team operates in a remote-first environment that supports strategic thinking and cross-functional collaboration. We provide access to premium product management tools including Productboard, Figma, Slack, and analytics platforms. Our communication emphasizes clarity, documentation, and structured meetings.

We have flexible working hours to accommodate different time zones and personal productivity patterns. Core collaboration hours are 10 AM - 3 PM EST, but we understand that strategic thinking often happens outside traditional hours.

Data-Driven Culture

We foster a data-driven culture where decisions are backed by research, analytics, and user feedback. Regular product reviews, metrics analysis, and user research sessions ensure that our products continuously evolve based on real insights rather than assumptions.

Collaborative Leadership

We emphasize collaborative leadership where product managers work as facilitators and coordinators rather than dictators. Our approach involves stakeholder management, conflict resolution, and building consensus across diverse teams and perspectives.

Career Development

Learning & Development

We invest heavily in our product managers' growth through access to industry conferences (ProductCon, Mind the Product, Product Management Festival), executive education programs, and mentorship opportunities. Each PM has a personal development budget for courses, books, tools, and conference tickets.

Career Paths

We offer multiple career paths: Individual Contributor (PM → Senior PM → Principal PM → Distinguished PM) and Leadership (Group PM → Director of Product → VP of Product → Chief Product Officer). We support both paths equally and help you develop the skills needed for your chosen direction.

Onboarding Process

New product managers go through a comprehensive 6-week onboarding program that includes product overview, stakeholder introductions, tool training, and shadowing sessions. You'll be paired with a senior PM mentor who will guide you through your first product initiatives and help you navigate cross-functional relationships.

What We Expect

Strategic Thinking

Ability to think strategically about product direction, market opportunities, and long-term business impact while balancing short-term needs and constraints.

Cross-Functional Leadership

Strong leadership skills to guide diverse teams, facilitate collaboration, and drive consensus across engineering, design, marketing, and sales teams.

Analytical Mindset

Strong analytical skills to interpret data, conduct market research, and make data-driven decisions about product features and priorities.

Communication Excellence

Exceptional communication skills to articulate product vision, write clear requirements, and present complex information to diverse stakeholders.

User-Centric Approach

Deep understanding of user needs, behavior, and feedback with the ability to translate user insights into actionable product decisions.

Ready to Lead Our Product Strategy?

Be part of a team that's shaping the future of digital products. Join us and drive strategic product initiatives that create real value.