Marketing & Sales

Drive business growth through strategic marketing campaigns and build lasting relationships with clients worldwide.

About Marketing & Sales

The Marketing & Sales team at Upvista Digital is responsible for driving business growth, building brand awareness, and creating meaningful relationships with clients and partners. We combine strategic thinking with creative execution to position Upvista as a leader in the digital transformation space.

Our team works across multiple channels including digital marketing, content creation, lead generation, client acquisition, and relationship management. We leverage data-driven insights, market research, and customer feedback to develop campaigns and strategies that resonate with our target audience and drive measurable business results.

We believe that successful marketing and sales are built on trust, value creation, and genuine relationships. Our team is passionate about understanding client needs, delivering exceptional service, and contributing to Upvista's continued growth and success in the global market.

What We Do

Digital Marketing Strategy

We develop and execute comprehensive digital marketing strategies including SEO, SEM, social media marketing, email campaigns, and content marketing. Our approach is data-driven and focused on generating qualified leads and building brand awareness across multiple digital channels.

Lead Generation & Nurturing

We implement lead generation strategies that attract potential clients through valuable content, targeted campaigns, and strategic partnerships. Our lead nurturing processes guide prospects through the sales funnel with personalized communication and relevant content.

Client Acquisition & Sales

Our sales team builds relationships with potential clients, understands their business needs, and demonstrates how Upvista's solutions can address their challenges. We focus on consultative selling and long-term partnerships rather than transactional relationships.

Brand Building & Content

We develop and maintain Upvista's brand identity across all touchpoints, create compelling content that showcases our expertise, and build thought leadership in the digital transformation space through blogs, whitepapers, case studies, and speaking engagements.

Team Structure & Roles

Senior Sales Manager

Lead sales strategy, manage key accounts, and mentor sales team members. 5+ years B2B sales experience required.

Digital Marketing Manager

Develop and execute digital marketing campaigns, manage marketing tools, and analyze campaign performance.

Content Marketing Specialist

Create compelling content including blogs, whitepapers, case studies, and social media content.

Business Development Representative

Generate new business opportunities, qualify leads, and support the sales team with prospect research.

SEO/SEM Specialist

Optimize website content, manage paid advertising campaigns, and improve search engine visibility.

Social Media Manager

Manage social media presence, create engaging content, and build community across social platforms.

Account Manager

Manage existing client relationships, identify upselling opportunities, and ensure client satisfaction.

Marketing Analyst

Analyze marketing data, track campaign performance, and provide insights to optimize marketing efforts.

Sales Operations Manager

Optimize sales processes, manage CRM systems, and support sales team with tools and reporting.

Work Culture & Environment

Remote-First Dynamic Environment

Our marketing and sales team operates in a remote-first environment that supports collaboration and relationship building. We provide access to premium marketing and sales tools including HubSpot, Salesforce, Google Analytics, and social media management platforms. Our communication emphasizes transparency, regular check-ins, and collaborative planning sessions.

We have flexible working hours to accommodate different time zones and client schedules. Core collaboration hours are 10 AM - 3 PM EST, but we understand that client relationships and campaign optimization often happen outside traditional hours.

Results-Driven Culture

We foster a results-driven culture where success is measured by meaningful metrics including lead generation, client acquisition, revenue growth, and client satisfaction. Regular performance reviews, goal setting, and recognition programs ensure that achievements are celebrated and challenges are addressed proactively.

Creative Collaboration

We emphasize creative collaboration where marketing and sales teams work together to develop integrated campaigns and strategies. Regular brainstorming sessions, cross-functional projects, and shared goals ensure that our marketing efforts directly support our sales objectives.

Career Development

Learning & Development

We invest heavily in our marketing and sales team's growth through access to industry conferences (MarketingProfs, Sales Hacker, Content Marketing World), certification programs (Google Analytics, HubSpot, Salesforce), and executive coaching. Each team member has a personal development budget for courses, books, tools, and conference tickets.

Career Paths

We offer multiple career paths: Individual Contributor (Specialist → Senior Specialist → Principal Specialist) and Leadership (Manager → Director → VP of Marketing/Sales → CMO/CSO). We support both paths equally and help you develop the skills needed for your chosen direction.

Onboarding Process

New team members go through a comprehensive 4-week onboarding program that includes product training, market overview, tool training, and shadowing sessions. You'll be paired with a senior team member mentor who will guide you through your first campaigns and help you understand our client relationships and market positioning.

What We Expect

Strategic Thinking

Ability to think strategically about market opportunities, client needs, and campaign effectiveness while balancing short-term goals with long-term business growth.

Relationship Building

Strong interpersonal skills to build and maintain relationships with clients, partners, and internal teams while representing Upvista professionally.

Data-Driven Approach

Strong analytical skills to interpret marketing data, track campaign performance, and make data-driven decisions about marketing strategies and sales approaches.

Communication Excellence

Exceptional communication skills to create compelling content, present proposals, and articulate value propositions to diverse audiences including technical and business stakeholders.

Results Orientation

Strong focus on achieving measurable results including lead generation, client acquisition, revenue growth, and client satisfaction while maintaining high ethical standards.

Ready to Drive Our Business Growth?

Be part of a team that's building relationships and driving growth. Join us and contribute to Upvista's continued success in the global market.