Vigours Organic CRM System
Complete customer relationship management solution for organic e-commerce business delivered in 1.5 months using Agile methodology
Project Overview
Vigours Organic, a growing e-commerce business specializing in organic products, needed a comprehensive CRM system to manage their expanding customer base, streamline operations, and boost sales. We delivered a complete solution in just 1.5 months using Agile methodology.
- • Complete customer lifecycle management from lead to purchase
- • Automated marketing campaigns and email sequences
- • Real-time analytics and business intelligence dashboard
Business Challenges
Manual Customer Management
Customer data scattered across multiple spreadsheets and systems, leading to inefficiency and missed opportunities.
Limited Sales Tracking
No centralized system to track sales pipeline, customer interactions, and conversion rates.
Marketing Inefficiency
Manual email campaigns and lack of customer segmentation affecting marketing ROI.
Scalability Issues
Existing tools couldn't handle growing customer base and increasing transaction volume.
Our Solution
Unified CRM Platform
Centralized customer database with complete contact history, purchase patterns, and interaction tracking.
Automated Workflows
Smart automation for lead nurturing, follow-ups, and customer onboarding processes.
Advanced Analytics
Real-time dashboards with sales metrics, customer insights, and performance tracking.
Agile Development Process
Sprint 1: Discovery & Planning
Week 1
- • Requirements gathering and stakeholder interviews
- • System architecture design and database schema
- • UI/UX wireframes and user journey mapping
- • Project roadmap and sprint planning
Sprint 2: Core Development
Week 2-3
- • User authentication and role management
- • Customer database and contact management
- • Basic dashboard and navigation
- • API development and integration setup
Sprint 3: Sales & Pipeline
Week 4-5
- • Sales pipeline management system
- • Lead tracking and conversion tools
- • Deal management and forecasting
- • Sales reporting and analytics
Sprint 4: Marketing Automation
Week 6-7
- • Email marketing campaign builder
- • Customer segmentation tools
- • Automated workflow triggers
- • Marketing performance tracking
Sprint 5: Advanced Features
Week 8-9
- • Advanced analytics and reporting
- • Integration with payment systems
- • Mobile-responsive design optimization
- • Performance optimization and caching
Sprint 6: Testing & Launch
Week 10-11
- • Comprehensive testing and bug fixes
- • User acceptance testing and feedback
- • Production deployment and monitoring
- • User training and documentation
Project Results
Increase in Sales Revenue
Improvement in Customer Retention
Reduction in Manual Tasks
Process Automation Achieved
Business Impact
- • 250% increase in monthly sales revenue within 3 months
- • 180% improvement in customer retention rates
- • 40% reduction in customer acquisition costs
- • 300% increase in marketing campaign effectiveness
Operational Efficiency
- • 65% reduction in manual data entry tasks
- • 95% automation of customer follow-up processes
- • 80% faster lead response time
- • 50% improvement in team productivity
Technology Stack
React.js
Frontend
Modern frontend framework for responsive user interface
Node.js
Backend
Scalable backend server for API and business logic
PostgreSQL
Database
Robust relational database for data integrity
Redis
Caching
High-performance caching for improved response times
AWS
Cloud
Cloud infrastructure for scalability and reliability
Docker
DevOps
Containerization for consistent deployment
Stripe
Payment
Secure payment processing integration
SendGrid
Reliable email delivery service
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